INSURANCE FOR CHILDREN

A Better Investment

An insurance product website

THE CHALLENGE

Insurance for Children is a unique insurance provider that helps parents and grandparents create a solid financial foundation for their children’s or grandchild's future. Many insurance companies fail to distinguish themselves, often using too much industry jargons. The challenge is to create something that’s vibrant, expresses their unique offering in a clear simple manner that it’s easy to understand.

MY ROLE:

UI/UX Design

THE APPROACH

To create something that’s vibrant, expresses their unique offering in a clear simple manner that it’s easy to understand, we need the language to tug on the heart strings of parents and grandparents. Something that is long lasting, knowing the fact that the little ones are secure in their education, all because of you.

UI/UX DESIGN

Insurance companies often suffers from lengthy content and legalese, finding opportunities to add visual interest is key. Ultimately, creating a vibrant, minimal design while adding iconography/photography gives the website what it needs to communicate a clear message. The wireframe process gave the opportunity to strip out anything that is unnecessary.