Bloor & Better

To express the idea that Manulife Centre offers anything from buying grocery, shoe shining, dry cleaner, pharmacy, movie, fine dining, workout, etc. The brand needed a dynamic statement to capture all these ideas, thus Bloor & Better is born. Using the “&” matching any two things are limitless: Pretty & Practical, Form & Function, Above & Blond, these are just some example we can use this and continue a unique branding.

In the beginning, both the retail and residential website need to live in one website. Creating a coherent experience is a must, and designing the architecture so toggling back and forth takes as little effort as possible. In order to drive more traffic in the retail space, creating an online presence is key. Using social media and a blog that lives on the website offers customer insight on their retailers and suggestions on what to purchase depending on the time or year and holiday events.