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Selected Work
Smart document capture for small businesses processing millions of documents a month
2025
One Onboarding for every Xero payment service, live since August 2026
2026
Boulder Parc Insights for my climbing gym, built with Claude in 3 days
2026
Hubdoc mobile app rebuilt for capture, lifting uploads by more than half
2023
Ten years of product design. The last eight on finance tools for small businesses.
2021 – present
Lead product designer. Platform strategy across three global markets. From greenfield product design to AI-powered document intelligence.
2018 – 2021
Sr. product designer. End-to-end design ownership. Mobile rebuild, web modernisation, research leadership.
2016 – 2018
Sr. product designer. Consumer wellness platform. Senior IC.
How I lead
I do my best work before the problem is fully formed. When product, research, and engineering are still figuring out what they're actually building. That's where my strength comes in: not just shaping the interface, but helping a team converge on the right sequence, the right constraints, the right first move.
Good design leadership isn't about having the answers early. It's about making the reasoning visible enough that others can challenge it, build on it, and carry it forward without you in the room.